Male / Dad UGC Creator - ASDA Pharmacy Paid Social Campaign

We’re currently casting a UK-based male UGC creator / dad for an upcoming paid social campaign with ASDA Pharmacy. The campaign is focused on ASDA Online Doctor’s weight management support service, and we’re looking for someone who can create natural, relatable and confident social-first content from home. Creator profile: - Male - Dad / has children - UK based - Comfortable speaking naturally to camera - Must meet the eligibility criteria for the weight management service – further information can be provided before confirming participation - Comfortable being associated with a weight management campaign This is a UGC/presenter role. You will be provided with approved scripts and filming guidance and will not be required to use any medication or the service yourself. Deliverables: - 1 x long-form video concept - 3 x T2C hook variations - 3 x separate VO variations - Supporting B-roll to be used across the edits - 1 x short-form social-first video - Raw footage supplied to THG Studios - No editing required - No posting to your own social channels Usage: 4 weeks cumulative paid social usage + perpetual organic social usage across ASDA-owned social channels.